We made a mild!
We’ve been having a mild disagreement. You’ll have to excuse the puns – we’ve been working on them for some time.
We last had a mild available in early summer 2014. Dr Morton’s The Wrong Stuff, as it was cruelly named, was a bit of an experiment for us at the time – a somewhat controversial style with a fusty reputation, and a hard sell. But the times they are a’changing after all, and mild is finally having its day – a revival, a resurgence, a renaissance. We’ve formed two distinct “camps” amongst Team Abbeydale, one side hankering after that smooth, sweet nectar served in a dimpled glass, donning our flat caps and kicking up a grass roots movement for mild, evoking charming pubs of yore with a roaring fire and horse brass galore… and on the other side, the sales team, still traumatised by their past memories of a beer that outstayed its welcome.
The pro-mild side of the fence has finally got their way. And almost a full decade later, or 3,577 days to be precise, a Mild is back on our availability list.
Introducing Dark Mild, from our Restoration series, brewed using entirely UK grown ingredients. Characterised by a smooth, malt-driven sweetness, balanced by a touch of roast character and hints of coffee. The ultimate British hop, the unsung hero that is Fuggles, were added to our beloved hopback. These delicate hops provide a grassy character and a gentle bitterness in keeping with the traditions of this historic style, with a finish that invites you straight back for more. It’s classic, comforting, rounded and mellow. 4.0% ABV, vegan and gluten free. Anyone else thirsty?!
Mild at heart or mildly perturbed – which side are you on?! We’d love you to let us know. Dark Mild launches TODAY, April 1st (and no, it isn’t an April Fools), – cans are available from independent retailers, including from our online shop, or give us a call on 0114 2812712 if you’d like a cask for your venue. Our sales team are still mildly unconvinced (I’m nearly done, I promise), and I’d love you to help me prove them wrong! [*Edited to add on 01/04/24 at 12.37 – cask all gone, thank you Mild Things!]
Cheers!
Laura – A Mildly Delighted Marketing Manager
PS – Such has been my yearning for a mild that I first started writing notes for this blog post in February 2021. Once it was (a little reluctantly) agreed that this beer could be added to the plan, we came to officially give it a place it on our recipe database. A list of beer styles is pre-populated for us to choose from… and out of 43 in total ranging from imperial stout to gruit, there was no option for mild! Consider this heinous oversight officially rectified. The mild comeback is well and truly on.
